Laura Gordon,
Principal

Laura is a seasoned strategist who is passionate about driving powerful, transformational impact for individuals, organizations, and society. She marries expertise in growth strategy, consumer insights and analytics, and creative storytelling with insatiable curiosity and an innate thirst for problem-solving.

Throughout her career, she has collaborated with leaders across a range of industries to define and set strategic vision, activate organizational behavior change, and craft compelling, human narratives. Past clients have included CVS, IBM, NBCUniversal, Time Inc., and Mondelez.

Prior to SYP, Laura worked in brand strategy consulting at Prophet, and in advertising at Digitas LBI. She began her career writing and editing travel guides for Let’s Go Publications—and is happiest when planning her next trip around the world.

Laura holds an M.B.A. in Marketing and Entrepreneurial Management from The Wharton School at The University of Pennsylvania, and an A.B. in History and Literature from Harvard University.